Everyone in California is concerned with the current and long term changes that will come if the drought continues for much longer.
One of the industries that is taking a hard hit is the tourism industry, and KCRW’s Madeleine Brand of Press Play with Madeleine Brand invited the CEO of Squaw Valley Ski Holding out in Olympic Valley to speak about how their company is coping.
The interview covered everything from how the resort was dealing with the drought now, whether they were experiencing a drop in guests, how they were able to still attract guests, and how they plan to sustain their business if the drought were to continue for years.
One of the aspects that Andy Wirth was able to touch on in great detail was the resorts ability to see itself through a long term drought if necessary. The confidence behind this statement had to do with the resorts work to adopt the latest technological advances in order to create and reproduce the snow and conditions necessary to attract vacationers.
The other aspect that the resort has worked on, and where Andy Wirth has proven his business skill, was in creating alternate streams of revenue.
By adding additional types of recreation in addition to slopes for skiing means that it can cater to a wide variety of tourists that come to the valley, or are looking at the area for the first time.
In the past he has served on the board of other tourism based businesses, as a marketing chief, worked in acquisitions, and also done sales work.
All of these positions have led to Wirth gaining the insight and knowledge that is necessary to be a successful leader of the companies that he is now in charge of. The acquisitions and reorganization of the resorts that he leads have contributed to long term success and growth. Read more: How Will the Drought Affect California Ski Resorts?
Wirth has been most noted for his work to bring new revenue streams, community involvement, and a creating a network of businesses in the Squaw Valley are that all work together to bring success to the area.
His foresight to know that a stronger business community was necessary to ensure the long term success of the resort was the drive behind helping to push the growth of the entire region. Learn more about Andy Wirth: http://andywirth.com/
Residents and regular tourists to the area have nothing but high praise for the changes and improvements, citing the way in which life has improved and the ease with which they can immerse themselves in the offerings of the entire area outside of their time at the resort.