Andy Wirth’s California Drought Interview

Everyone in California is concerned with the current and long term changes that will come if the drought continues for much longer.

One of the industries that is taking a hard hit is the tourism industry, and KCRW’s Madeleine Brand of Press Play with Madeleine Brand invited the CEO of Squaw Valley Ski Holding out in Olympic Valley to speak about how their company is coping.

The interview covered everything from how the resort was dealing with the drought now, whether they were experiencing a drop in guests, how they were able to still attract guests, and how they plan to sustain their business if the drought were to continue for years.


One of the aspects that Andy Wirth was able to touch on in great detail was the resorts ability to see itself through a long term drought if necessary. The confidence behind this statement had to do with the resorts work to adopt the latest technological advances in order to create and reproduce the snow and conditions necessary to attract vacationers.

The other aspect that the resort has worked on, and where Andy Wirth has proven his business skill, was in creating alternate streams of revenue.

By adding additional types of recreation in addition to slopes for skiing means that it can cater to a wide variety of tourists that come to the valley, or are looking at the area for the first time.

Businessman Andy Wirth has a long history of working within the tourism industry, and is now the CEO of Alpine Meadows of Tahoe and Squaw Valley Ski Corporation.

In the past he has served on the board of other tourism based businesses, as a marketing chief, worked in acquisitions, and also done sales work.

All of these positions have led to Wirth gaining the insight and knowledge that is necessary to be a successful leader of the companies that he is now in charge of. The acquisitions and reorganization of the resorts that he leads have contributed to long term success and growth.  Read more: How Will the Drought Affect California Ski Resorts?

Wirth has been most noted for his work to bring new revenue streams, community involvement, and a creating a network of businesses in the Squaw Valley are that all work together to bring success to the area.

His foresight to know that a stronger business community was necessary to ensure the long term success of the resort was the drive behind helping to push the growth of the entire region. Learn more about Andy Wirth:

Residents and regular tourists to the area have nothing but high praise for the changes and improvements, citing the way in which life has improved and the ease with which they can immerse themselves in the offerings of the entire area outside of their time at the resort.

Daring to Be Bold: The Lime Crime Way

Lime Crime, a makeup company launched by Russian born New York native Doe Deere in 2008, brings a uniquely bold style to today’s cosmetics market for both women and men. Deere’s vision for her innovative product line came into being when the young entrepreneur could not find any makeup that was bright and bold enough to equal the dynamic coloring of the clothing that she was creating and selling through Ebay during that time in her burgeoning career. Lime Crime began as the name for the Ebay store which helped to launch her makeup revolution, but Deere states that her company’s name was simply a silly handle that she picked based on her fondness for the bright green color and the fact the the two words rhymed. Although she had no idea what her company would later become, the name has now become synonymous with “color revolution, breaking the rules, and not being afraid to color outside the lines.”  Their Instagram feed over at @limecrimemakeup really exemplifies this.

This means that her eye-catching brand of cosmetics gives her customers, known as “Unicorns,” freedom to be their true selves while providing vegan based, cruelty-free products. The line’s cosmetics have been cruelty-free since the brand’s launch in 2008 with many of the products also being vegan friendly. In 2012 the company went even farther an reformulated its remaining products to meet vegan standards. The lipsticks in question use a smooth velvety formula with pigment rich colors that feature a low-sheen finish that enables them to be worn alone or accented with a clear gloss.  Check out what the Velvetines can offer you on, or see if there’s an Urban Outfitters location near you.

Better Service at White Shark Media Through Complaint Resolution

White Shark Media knows that satisfying every customer may not be possible, but not responding to their complaints can be detrimental to company growth. Conflict resolution is a learning process for every successful company.

The wise manager realizes that compliments are nice, but complaints are what helps your company grow if investigated fully and resolved. That may seem obvious to some, but other companies try to sweep problems under the carpet. Eventually, someone will trip over that bump in the carpet and your flimsily built house of cards will come tumbling down.

However, it’s like Will McAvoy said in “The Newsroom”, “The first step in solving any problem is recognizing there is one.”

Over the last few years, White Shark Media has received, recognized, and resolved many complaints along with the compliments they have received. The following is a partial list and the steps taken to ensure these particular problems will not reoccur. Read more:

Will there be other complaints? As sure as the sun will shine, but those too will hopefully be recognized and resolved so that we can continue to grow.

Complaint: Customers complained that once they were brought onboard and their campaign was set up, they never were able to speak to the person that seemed to understand their needs best again.

Resolution: White Shark Media consultants said they saw this all the time at other companies and vowed not to let it happen to them. A smooth-talking salesperson would bring a client on board, get them setup, and disappear. White Shark now allows that Senior Consultant to stay with his or her client throughout the life cycle. The Senior Consultant will no longer be the primary contact, but will remain an active participant in the process.

Complaint: Customers did not like their campaigns being set up on White Shark accounts.

Resolution: In 2012, this process was adapted to ensure new campaigns were started from scratch as much as possible. This process was counterproductive for clients who had a successful campaign already, so they now allow clients to continue working with their account when practical.

Complaint: Customers were unsure of how to track their AdWords campaign performance.

Resolution: White Shark Media realize that being able to track your campaigns performance was paramount to success. They adopted an internal procedure of conversion and call tracking, and often adding Google Analytics free of charge to improve tracking and thus performance.

What’s Next?

The hole in the side of the boat cannot be fixed by constant bailing, common sense would tell you to plug the hole. White Shark Media intends to consistently monitor customer service compliments and complaints to ensure problems are recognized and resolved through diligent application of common sense methods.

Online Reputation Management for Any Individuals

When you feel like your online reputation is not good, you may not know who to call to help. The good news is there are a lot of ways a company can help you that you may not have known about.

How They Do it

There are a lot of things they do all at once in order to get your online reputation salvaged. They try to take the bad items down and they load the internet with good articles about you. If your business depends on your reputation, then you want to make yourself as clean as possible. The problem is there may be things in your past that are not going to go away. This means you may need a company to help you with it.

Why Hire Someone?

There are several reasons you might want to hire They can help you get control of your online presence and help you keep all the bad stuff under control. If you have a lot of bad things online, they can bury them in the search as well as get rid of some of them. They also can help you to keep your online presence from them on out.

There are a lot of problems that come up when you have a bad online presence, but a company like this one can help you have the best experience possible. All you need to do is find a way to get your name as clear as possible. This way you will be trusted by your customers.

The Success Behind Solo Capital

Sanjay Shah is the Chief Executive Officer of Solo Capital. The company is a well-known international finance corporation which Sanjay Shah founded in the year 2011. The company headquarters are situated in London in the United Kingdom. The company specializes in a number of things including consulting, professional sports investments and property trading. Many people know Sanjay Shah as a dedicated and successful business magnate.

Sanjay Shah was born on September 1970. His family used to live in Kenya, but they moved to Central London in the 1960’s. This is where Sanjay Shah grew up. Most people believe that Sanjay Shah has been a great success in the business world because he attended business school but this is contrary to common assumptions. Sanjay Shah never attended business school. As a matter of fact, Sanjay Shah attended King’s College where he studied medicine. However, deep down inside he knew that he did not want to become a doctor. He wanted to work in the financial world. After completing his studies, Sanjay Shah worked as an accountant for a number of banks including a Dutch Bank known as Rabobank, Merrill Lynch and Credit Suisse. However, in 2009 the financial sector was hit by a crisis that saw many banks lay off their workers. Sanjay Shah is among those employees who had been laid off by the banks as his position had become redundant. Sanjay Shah realized that it would be superfluous for him to seek employment in the already volatile job market. This was the push he needed to build something great.

Solo Capital was founded in a small rented office in London in the year 2011. With the help of a couple of graduates, Sanjay Shah grew the company and within five years it was estimated to be about $280 million. As we speak today, the company has expanded into Dubai, and the management sees it expanding into other countries in future. Sanjay Shah also owns about 30 other companies spread out across the globe. Most of these businesses are in London, Dubai, Malta, The Cayman Islands, The British Virgin Islands and Luxembourg.

Sanjay Shah is not only a renowned astute businessman, but he is also a philanthropist. In 2011, Sanjay Shah founded Autism Rocks which is a non-profit organization that creates awareness on autism. He established this foundation after his youngest son, Nikhil, was diagnosed with the neurodevelopmental disorder. Autism Rocks raises awareness and funds through holding concerts. The whole idea behind Autism Rocks was birthed when one day Sanjay Shah was having a cup of tea with Snoop Dogg. Since then a number of concerts have been held, and the proceeds have been used in research. Since the establishment of Autism Rocks, many great musicians have been involved with the project including Drake, Lenny Kravitz, Snoop Dogg and other famous DJs.


Read more about Solo Capital: